In other words:
Models only say what you tell them to say...
So: Why should we cite them as reasons to do either this or that?
Because people want to believe. They want to believe that the game is fixed; and anyone who claims to know how it's fixed (and, potentially, how to beat the odds). can give them an edge. Alternately, people believe that the game is fair; and if they lose often enough then they think they're being cheated!
The Stock Market is a creature of mostly irrational actors — responding emotionally to information they don't understand...